Everyone Wants a Yuma
Tone: Humorous, Cinematic, Brand-Driven
Category: Outdoor lifestyle, consumer products, parody storytelling
In the still of a moonlit forest, two mascot-style bears tiptoe into a quiet campsite, zeroing in on a Yuma cooler like it’s a treasure chest. What unfolds is a hilarious, slow-burn heist—interrupted by sudden tent lights and comedic panic.
Built with character-driven charm and nighttime atmosphere, this spot turns a rugged cooler into the star of a bear-sized misadventure.
Tagline: Everyone Wants a Yuma.
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